Introduction Facebook is widely known as the world’s leading platform for social media. Having over a billion unique visits each month, it collects extreme amount of data from its visitors. These organized data, such as age group, preferences, location, gender of its visitors, are vitally important for Facebook that deduces useful information.


Social media tracking (also known as social media analysis) is defined as the process of identifying and analyzing what is being said about an individual or company on the social media. The information that is gathered from the social media platforms is used by brands to develop a better understanding of how their customers think and feel about them.


Brand identity typically refers to a combination of colors, logo, design, name, symbol and tagline of a company in conjunction with the perception it creates in the mind of its users. Things like thoughts, feelings and expectations are as much as part of brand identity as the logo or tagline.


However good your products or services are, they won’t have any chance if they don’t meet your potential customers’ needs and wants. Customers are not what they used to be, easily convinced buyers are a thing of the past. Thanks to significant breakthroughs in the field of informatics, such as Social Media development, it is […]


The market of SaaS (software as a service) has been experiencing a rapid growth in terms of revenue from 2012 and is expected to continue growing even more during 2016. That’s some good news if you are operating on the SaaS field.


Marketing through social media has changed the way that businesses market their products and services. Towards analyzing the effectiveness of social media marketing, several tools are available to help monitoring the brand or product presence on social media platforms and the web.


Μobile data traffic now outperforms web data traffic, expecting a huge increase during the next years, the future is in visual mobile analytics.


The advertising of web-based content on the Internet and social media, generates a big amount of data, such as posts or tweets with positive or negative meaning, which are important for marketers.