Marketing through social media has changed the way that businesses market their products and services. Towards analyzing the effectiveness of social media marketing, several tools are available to help monitoring the brand or product presence on social media platforms and the web.


The advertising of web-based content on the Internet and social media, generates a big amount of data, such as posts or tweets with positive or negative meaning, which are important for marketers.


The Internet of Things (IoT) [IEEE Internet of Things Journal] is already exploited by companies, towards improving their operation at almost every level of their business and interactions with the customers. Twenty-five billion fully interconnected smart objects exist today, while this number is expected to increase up to fifty billion Internet-connected things by 2020, according […]


Surprisingly, even today, in the age of Social Media excess, many companies haven’t even heard of Social Media Monitoring. You can even do it for free with a little (or a lot) more effort or you can use a dedicated tool for much more flexibility and much less effort. And no matter which way you […]