The next big thing in marketing is here and your business might just be missing out on it! This article outlines how social selling has evolved to become a leading tool for sales lead generation today. It explains the four essential steps that you need to take to extract maximum benefits from the vast power of social selling.


Risk management is referred as the identification, evaluation and prioritization of risks that a business faces, including impact of unfortunate events, as well as the maximization of opportunities [Sadgrove, 2016]. The main target of risk management is to identify potential problems of a business before they are maximized, so that specific activities may be planned to minimize potential negative impact.


We are thrilled to announce that Mentionlytics is now available within Hootsuite, the most popular Social Media Marketing platform with some 15 million users! Now you can harness the power of Social Media Monitoring & Listening and combine it with the amazing posting/scheduling capabilities of Hootsuite.


Are you curious to find out how a Social Media Monitoring tool can help you to make the best choice on Black Friday online deals? Mentionlytics is a powerful social media monitoring tool that tracks mentions from users, posting positive or negative comments on social media, blogs and Web sites.


Did you ever wonder how important brand reputation management is? This article elaborates on describing 5 brand reputation management tools that every entrepreneur needs to know, by taking into account the new trends and future challenges of the social media era.


Social media is not just a handful of websites, but it has become one big state of the Internet in the recent years. Even though it is now an integrated and essential part of most of the marketing strategies, a lot of marketing teams still find it difficult to measure the return on the investment they make in social media marketing.


A social media dashboard is a tool for social media management, through which companies or individuals use a single interface to coordinate their social media presence over multiple accounts or platforms.


Twitter is one of the most effective mediums for broadcasting our views. In comparison to other social media platforms, it provides short, straight to the point, meaningful messages about us or our business. Performing Twitter search effectively helps in finding relevant results in a short period of time.


In the simplest terms, social media monitoring is defined as the process of using a tool for monitoring things that are said or talked about online. Also known as social media listening, the process involves monitoring the social media actively to extract information about a particular individual or brand.