I once came across that sentence “Data is the Voice of the Customer, Data Science is the Interpretation of that Voice” and I couldn’t actually agree more.
Metrics are not only a measure of the success of a website, but when combined with other analytical information, they allow marketers to refine their strategies for improved results as well.
Data-driven is that fancy word you always read about as a key to be a successful business. While with most things the bigger the better, when it comes to metrics, the less the more.
Facebook, Twitter, and Instagram are the most well-known social media platforms that allow us to brand our business in a cost-effective way, while Search Engine Optimization (SEO) is revolutionized, towards enabling businesses to attract more marketing leads and paying customers.
So you built a great digital marketing team, came up with your marketing persona, created a business strategy and wrote an amazing content. However, you are not sure why exactly your business is not growing and why the conversion rate is not as you have dreamt it would be.
If you combine this report with Marketing Leads campaigns you can find the most popular keywords/hashtags for a specific topic or industry! Just select your Marketing Leads campaign from the Campaigns dropdown.
Establishing a following on social media platforms goes hand in hand with Search Engine Optimization (SEO) mainly because of the popularity of the social media in today’s modern era. Both SEO and social media platforms make use of inbound strategies for attracting visitors and making it easy for consumers to find you via certain keywords.
Hint: It's yellow!
Back in the days when Facebook was launched, it was pretty much limited to only links and texts; but as it has evolved, the importance of images has kept on increasing. Pictures are now a vital part of designs and identity on the user interface, for example, your cover photo or profile picture.
Creating engaging content is an integral part of digital marketing but do you know that promoting your content on the social media is just as important? It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website.