A startup is more than an idea and a state of mind. It is a relatively young company that, after proof of concept, is focusing on growth. Scalability unconstrained by geography is the key attribute of a startup, and the key-differentiating factor from a small company. Thus, in this rush of growth, more startups do […]


Digital influencers are well known personalities with access to large audiences/followers, who can persuade others through their reach, authenticity and credibility within a specific industry. They are social media mentors that have a remarkable affect on their loyal following opinion and behaviour, so you could benefit to your advantage. You could, for example, get them […]


Introduction Building a community on social media now is not hard. However, charities can face some troubles making the community members active and engaged with their cause, events and start donating. Social media monitoring is the key here to know what channels work best, what posting times, types of call to action and even more. […]


A social media dashboard is a tool for social media management, through which companies or individuals use a single interface to coordinate their social media presence over multiple accounts or platforms.


Twitter is one of the most effective mediums for broadcasting our views. In comparison to other social media platforms, it provides short, straight to the point, meaningful messages about us or our business. Performing Twitter search effectively helps in finding relevant results in a short period of time.


In the simplest terms, social media monitoring is defined as the process of using a tool for monitoring things that are said or talked about online. Also known as social media listening, the process involves monitoring the social media actively to extract information about a particular individual or brand.


Introduction Facebook is widely known as the world’s leading platform for social media. Having over a billion unique visits each month, it collects extreme amount of data from its visitors. These organized data, such as age group, preferences, location, gender of its visitors, are vitally important for Facebook that deduces useful information.


However good your products or services are, they won’t have any chance if they don’t meet your potential customers’ needs and wants. Customers are not what they used to be, easily convinced buyers are a thing of the past. Thanks to significant breakthroughs in the field of informatics, such as Social Media development, it is […]


The market of SaaS (software as a service) has been experiencing a rapid growth in terms of revenue from 2012 and is expected to continue growing even more during 2016. That’s some good news if you are operating on the SaaS field.


Marketing through social media has changed the way that businesses market their products and services. Towards analyzing the effectiveness of social media marketing, several tools are available to help monitoring the brand or product presence on social media platforms and the web.