Data scientists are getting more and more prominent as companies and organizations are feeling the need to process and evaluate more data every day to improve the business, reduce costs, increase profits, and provide even better services to the customers.


Facebook, Twitter, and Instagram are the most well-known social media platforms that allow us to brand our business in a cost-effective way, while Search Engine Optimization (SEO) is revolutionized, towards enabling businesses to attract more marketing leads and paying customers.


Establishing a following on social media platforms goes hand in hand with Search Engine Optimization (SEO) mainly because of the popularity of the social media in today’s modern era. Both SEO and social media platforms make use of inbound strategies for attracting visitors and making it easy for consumers to find you via certain keywords.


Back in the days when Facebook was launched, it was pretty much limited to only links and texts; but as it has evolved, the importance of images has kept on increasing. Pictures are now a vital part of designs and identity on the user interface, for example, your cover photo or profile picture.


Creating engaging content is an integral part of digital marketing but do you know that promoting your content on the social media is just as important? It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website.


Social media is not just a handful of websites, but it has become one big state of the Internet in the recent years. Even though it is now an integrated and essential part of most of the marketing strategies, a lot of marketing teams still find it difficult to measure the return on the investment they make in social media marketing.


Social media tracking (also known as social media analysis) is defined as the process of identifying and analyzing what is being said about an individual or company on the social media. The information that is gathered from the social media platforms is used by brands to develop a better understanding of how their customers think and feel about them.


The market of SaaS (software as a service) has been experiencing a rapid growth in terms of revenue from 2012 and is expected to continue growing even more during 2016. That’s some good news if you are operating on the SaaS field.


Marketing through social media has changed the way that businesses market their products and services. Towards analyzing the effectiveness of social media marketing, several tools are available to help monitoring the brand or product presence on social media platforms and the web.