Twitter has grown to have hundreds of millions of users, providing promptly real time news and personal views to a large audience. This is achieved by exploiting a trend list, which can be accessed through hashtags. For easy access to trends, users are advised to turn on their location so as to get information affecting […]
One of the most effective types of digital marketing is influencer marketing. This is because people trust the recommendations made by third-party sources and well-known personalities more than the brand itself. So, what exactly is influencer marketing and how can you make use of it for promoting your brand? What is Influencer Marketing? In the […]
The huge number of Twitter followers have slowly and steadily taken over the social media space. Twitter’s monthly users have been raised to 330 Million in 2017, providing simple, spam-free and convenient features. Small businesses to large enterprises use Twitter to share information about their products and services regularly. However, Twitter use for marketing and especially for […]
Instagram is fast growing as a social media network. This visual social media platform is not only great for individuals, but also for businesses looking to promote their products and services. According to LinkedIn, Instagram is the 7th largest social media network with a user-base of 600 million per month! These numbers are huge, and […]
One of the leading problems faced by PR agencies in the today’s era of the Internet is to deal with the abundance of information that is available online.
Data scientists are getting more and more prominent as companies and organizations are feeling the need to process and evaluate more data every day to improve the business, reduce costs, increase profits, and provide even better services to the customers.
Metrics are not only a measure of the success of a website, but when combined with other analytical information, they allow marketers to refine their strategies for improved results as well.
Data-driven is that fancy word you always read about as a key to be a successful business. While with most things the bigger the better, when it comes to metrics, the less the more.
Facebook, Twitter, and Instagram are the most well-known social media platforms that allow us to brand our business in a cost-effective way, while Search Engine Optimization (SEO) is revolutionized, towards enabling businesses to attract more marketing leads and paying customers.
Establishing a following on social media platforms goes hand in hand with Search Engine Optimization (SEO) mainly because of the popularity of the social media in today’s modern era. Both SEO and social media platforms make use of inbound strategies for attracting visitors and making it easy for consumers to find you via certain keywords.