So you built a great digital marketing team, came up with your marketing persona, created a business strategy and wrote an amazing content. However, you are not sure why exactly your business is not growing and why the conversion rate is not as you have dreamt it would be.


The next big thing in marketing is here and your business might just be missing out on it! This article outlines how social selling has evolved to become a leading tool for sales lead generation today. It explains the four essential steps that you need to take to extract maximum benefits from the vast power of social selling.


Social media is not just a handful of websites, but it has become one big state of the Internet in the recent years. Even though it is now an integrated and essential part of most of the marketing strategies, a lot of marketing teams still find it difficult to measure the return on the investment they make in social media marketing.


A social media dashboard is a tool for social media management, through which companies or individuals use a single interface to coordinate their social media presence over multiple accounts or platforms.


Twitter is one of the most effective mediums for broadcasting our views. In comparison to other social media platforms, it provides short, straight to the point, meaningful messages about us or our business. Performing Twitter search effectively helps in finding relevant results in a short period of time.


In the simplest terms, social media monitoring is defined as the process of using a tool for monitoring things that are said or talked about online. Also known as social media listening, the process involves monitoring the social media actively to extract information about a particular individual or brand.


Introduction Facebook is widely known as the world’s leading platform for social media. Having over a billion unique visits each month, it collects extreme amount of data from its visitors. These organized data, such as age group, preferences, location, gender of its visitors, are vitally important for Facebook that deduces useful information.


Social media tracking (also known as social media analysis) is defined as the process of identifying and analyzing what is being said about an individual or company on the social media. The information that is gathered from the social media platforms is used by brands to develop a better understanding of how their customers think and feel about them.


The advertising of web-based content on the Internet and social media, generates a big amount of data, such as posts or tweets with positive or negative meaning, which are important for marketers.