Monitoring of a brands’ performance is vital to identify if it’s headed in the right direction. It is essential not just for your own benefit or management purposes, but also for your suppliers, employees, regulatory authorities and your customers. Key Performance Indicators, or KPIs, are the instruments used to measure performance. These are usually compared […]


The thirst for high-quality traffic is a common characteristic that is found in anyone running a blog these days. Blog owners often raise the question: Why are we not generating enough traffic? This is a complaint that leaves blog writers discouraged, burned out, and utterly disappointed. Without the right amount of traffic, a blog is […]


Digital influencers are well known personalities with access to large audiences/followers, who can persuade others through their reach, authenticity and credibility within a specific industry. They are social media mentors that have a remarkable affect on their loyal following opinion and behaviour, so you could benefit to your advantage. You could, for example, get them […]


If you are the owner of a WordPress website, then you will know the importance of optimizing your website for search engines, a process commonly known as SEO. It is important to pay close attention to the SEO of your website because it helps you improve the amount and quality of traffic on your website.


Facebook, Twitter, and Instagram are the most well-known social media platforms that allow us to brand our business in a cost-effective way, while Search Engine Optimization (SEO) is revolutionized, towards enabling businesses to attract more marketing leads and paying customers.


Establishing a following on social media platforms goes hand in hand with Search Engine Optimization (SEO) mainly because of the popularity of the social media in today’s modern era. Both SEO and social media platforms make use of inbound strategies for attracting visitors and making it easy for consumers to find you via certain keywords.


Back in the days when Facebook was launched, it was pretty much limited to only links and texts; but as it has evolved, the importance of images has kept on increasing. Pictures are now a vital part of designs and identity on the user interface, for example, your cover photo or profile picture.


Yoast SEO (also commonly referred to as Yoast WordPress SEO) is a plugin for WordPress that enhances your WordPress website’s online presence. This all-in-one plugin is a powerful tool that can be integrated into WordPress for easy optimization of your website.