A startup is more than an idea and a state of mind. It is a relatively young company that, after proof of concept, is focusing on growth. Scalability unconstrained by geography is the key attribute of a startup, and the key-differentiating factor from a small company. Thus, in this rush of growth, more startups do […]
Brand metrics and analytics are the symptoms that can tell you how well your brand is doing and if you are on the right path in achieving the business goals or in creating the brand’s impact you have been wishing for.
I once came across that sentence “Data is the Voice of the Customer, Data Science is the Interpretation of that Voice” and I couldn’t actually agree more.
Metrics are not only a measure of the success of a website, but when combined with other analytical information, they allow marketers to refine their strategies for improved results as well.
Data-driven is that fancy word you always read about as a key to be a successful business. While with most things the bigger the better, when it comes to metrics, the less the more.
So you built a great digital marketing team, came up with your marketing persona, created a business strategy and wrote an amazing content. However, you are not sure why exactly your business is not growing and why the conversion rate is not as you have dreamt it would be.
Risk management is referred as the identification, evaluation and prioritization of risks that a business faces, including impact of unfortunate events, as well as the maximization of opportunities [Sadgrove, 2016]. The main target of risk management is to identify potential problems of a business before they are maximized, so that specific activities may be planned to minimize potential negative impact.
Did you ever wonder how important brand reputation management is? This article elaborates on describing 5 brand reputation management tools that every entrepreneur needs to know, by taking into account the new trends and future challenges of the social media era.
Brand identity typically refers to a combination of colors, logo, design, name, symbol and tagline of a company in conjunction with the perception it creates in the mind of its users. Things like thoughts, feelings and expectations are as much as part of brand identity as the logo or tagline.
However good your products or services are, they won’t have any chance if they don’t meet your potential customers’ needs and wants. Customers are not what they used to be, easily convinced buyers are a thing of the past. Thanks to significant breakthroughs in the field of informatics, such as Social Media development, it is […]