Tim Hughes is universally recognised as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 as the most influential social selling person in the world. We had a quick interview on emerging trends of the social media market, branding and more, and here is what he said to […]
Brian Honigman is the CEO of Honigman Media, a content marketing consultancy based in Philadelphia. As a content marketing consultant, he's worked with or spoken at the United Nations, the Weather Company, Wix, Entertainment Weekly and others. He's also an adjunct professor at NYU and a contributing writer for the Next Web, Entrepreneur, and Forbes.
Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendations.