About Manos Perakakis

Manos is a PhD candidate at Brunel University, researching User Experience and HCI. He has also been teaching Digital Marketing and Web Design to Bachelor degree students for the past 7 years. Additionally, he has been working as a Digital Marketing consultant and involved in several web projects, such as Mentionlytics. Follow Manos on Twitter


The social media is the home of information today. On average, over 500 million messages are sent out through Twitter alone! Among all this chatter, people are undoubtedly talking about your brand. From potential customers to the general public, everyone is likely to be engaged in a conversation relevant to your industry. The question is: […]


The huge number of Twitter followers have slowly and steadily taken over the social media space. Twitter’s monthly users have been raised to 330 Million in 2017, providing simple, spam-free and convenient features. Small businesses to large enterprises use Twitter to share information about their products and services regularly. However, Twitter use for marketing and especially for […]


A startup is more than an idea and a state of mind. It is a relatively young company that, after proof of concept, is focusing on growth. Scalability unconstrained by geography is the key attribute of a startup, and the key-differentiating factor from a small company. Thus, in this rush of growth, more startups do […]


The thirst for high-quality traffic is a common characteristic that is found in anyone running a blog these days. Blog owners often raise the question: Why are we not generating enough traffic? This is a complaint that leaves blog writers discouraged, burned out, and utterly disappointed. Without the right amount of traffic, a blog is […]


Facebook, Twitter, and Instagram are the most well-known social media platforms that allow us to brand our business in a cost-effective way, while Search Engine Optimization (SEO) is revolutionized, towards enabling businesses to attract more marketing leads and paying customers.


Creating engaging content is an integral part of digital marketing but do you know that promoting your content on the social media is just as important? It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website.


First of all, our new All Mentions Report is now the main and consistent report to see your Mentions on all channels. So, clicking on the reports per channel from the menu will filter out your mentions to only the selected channel (e.g. Web, Youtube, Instagram, Twitter etc).


Risk management is referred as the identification, evaluation and prioritization of risks that a business faces, including impact of unfortunate events, as well as the maximization of opportunities [Sadgrove, 2016]. The main target of risk management is to identify potential problems of a business before they are maximized, so that specific activities may be planned to minimize potential negative impact.