About John Kopanakis

John is a co-founder of Mentionlytics supervising Business Development and Business Processes. He is a Professor of Business Intelligence with interests in Data Analytics and Innovation.


Crisis management steps can be described as the steps or activities that a business uses to counter act or respond in the face of a major crisis. Crisis management is a relatively younger area of management, but very crucial for the health and growth of businesses in today’s world. Crisis management starts well before disaster actually […]


Twitter has grown to have hundreds of millions of users, providing promptly real time news and personal views to a large audience. This is achieved by exploiting a trend list, which can be accessed through hashtags. For easy access to trends, users are advised to turn on their location so as to get information affecting […]


1. So Gareth, as a social media expert, how do you spend a typical day in social media? Are there any tools or practices that make your life easier? When it comes to social media, my day consists of various things. I curate, create and write up content for various social media networks., the main […]


What are the biggest social media trends for the next couple of years? It’s no secret that live-streaming video has become ubiquitous. It’s not a fleeting trend – it’s here to stay. But one of the biggest trends for the next couple of years will be brands trying to figure out how to make the […]


Digital influencers are well known personalities with access to large audiences/followers, who can persuade others through their reach, authenticity and credibility within a specific industry. They are social media mentors that have a remarkable affect on their loyal following opinion and behaviour, so you could benefit to your advantage. You could, for example, get them […]


Brian Honigman is the CEO of Honigman Media, a content marketing consultancy based in Philadelphia. As a content marketing consultant, he's worked with or spoken at the United Nations, the Weather Company, Wix, Entertainment Weekly and others. He's also an adjunct professor at NYU and a contributing writer for the Next Web, Entrepreneur, and Forbes.


So you built a great digital marketing team, came up with your marketing persona, created a business strategy and wrote an amazing content. However, you are not sure why exactly your business is not growing and why the conversion rate is not as you have dreamt it would be.