About George Mastorakis

George is a co-founder of Mentionlytics supervising Financial Planning and Analysis and our Cloud Architecture. He is an Associate Professor on Emerging Technologies and Marketing Innovation. His interests include Cloud Computing, Web Applications and Internet of Things.


Tim Hughes is universally recognised as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 as the most influential social selling person in the world. We had a quick interview on emerging trends of the social media market, branding and more, and here is what he said to […]


Introduction Building a community on social media now is not hard. However, charities can face some troubles making the community members active and engaged with their cause, events and start donating. Social media monitoring is the key here to know what channels work best, what posting times, types of call to action and even more. […]


If you are the owner of a WordPress website, then you will know the importance of optimizing your website for search engines, a process commonly known as SEO. It is important to pay close attention to the SEO of your website because it helps you improve the amount and quality of traffic on your website.


Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendations.


Back in the days when Facebook was launched, it was pretty much limited to only links and texts; but as it has evolved, the importance of images has kept on increasing. Pictures are now a vital part of designs and identity on the user interface, for example, your cover photo or profile picture.