About George Mastorakis

George is a co-founder of Mentionlytics supervising Financial Planning and Analysis and our Cloud Architecture. He is an Associate Professor on Emerging Technologies and Marketing Innovation. His interests include Cloud Computing, Web Applications and Internet of Things.


One of the most effective types of digital marketing is influencer marketing. This is because people trust the recommendations made by third-party sources and well-known personalities more than the brand itself. So, what exactly is influencer marketing and how can you make use of it for promoting your brand? What is Influencer Marketing? In the […]


Instagram is fast growing as a social media network. This visual social media platform is not only great for individuals, but also for businesses looking to promote their products and services. According to LinkedIn, Instagram is the 7th largest social media network with a user-base of 600 million per month! These numbers are huge, and […]


Monitoring of a brands’ performance is vital to identify if it’s headed in the right direction. It is essential not just for your own benefit or management purposes, but also for your suppliers, employees, regulatory authorities and your customers. Key Performance Indicators, or KPIs, are the instruments used to measure performance. These are usually compared […]


Tim Hughes is universally recognised as one of the world’s leading pioneers and exponents of Social Selling and he is currently ranked Number 1 as the most influential social selling person in the world. We had a quick interview on emerging trends of the social media market, branding and more, and here is what he said to […]


Introduction Building a community on social media now is not hard. However, charities can face some troubles making the community members active and engaged with their cause, events and start donating. Social media monitoring is the key here to know what channels work best, what posting times, types of call to action and even more. […]


If you are the owner of a WordPress website, then you will know the importance of optimizing your website for search engines, a process commonly known as SEO. It is important to pay close attention to the SEO of your website because it helps you improve the amount and quality of traffic on your website.


Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. Marketing to an audience of influencers is similar to word of mouth marketing, but it doesn’t rely strictly on explicit recommendations.


Back in the days when Facebook was launched, it was pretty much limited to only links and texts; but as it has evolved, the importance of images has kept on increasing. Pictures are now a vital part of designs and identity on the user interface, for example, your cover photo or profile picture.