The huge number of Twitter followers have slowly and steadily taken over the social media space. Twitter’s monthly users have been raised to 330 Million in 2017, providing simple, spam-free and convenient features. Small businesses to large enterprises use Twitter to share information about their products and services regularly. However, Twitter use for marketing and especially for […]


Instagram is fast growing as a social media network. This visual social media platform is not only great for individuals, but also for businesses looking to promote their products and services. According to LinkedIn, Instagram is the 7th largest social media network with a user-base of 600 million per month! These numbers are huge, and […]


1. So Gareth, as a social media expert, how do you spend a typical day in social media? Are there any tools or practices that make your life easier? When it comes to social media, my day consists of various things. I curate, create and write up content for various social media networks., the main […]


Monitoring of a brands’ performance is vital to identify if it’s headed in the right direction. It is essential not just for your own benefit or management purposes, but also for your suppliers, employees, regulatory authorities and your customers. Key Performance Indicators, or KPIs, are the instruments used to measure performance. These are usually compared […]