Crisis management steps can be described as the steps or activities that a business uses to counter act or respond in the face of a major crisis. Crisis management is a relatively younger area of management, but very crucial for the health and growth of businesses in today’s world. Crisis management starts well before disaster actually […]


The social media is the home of information today. On average, over 500 million messages are sent out through Twitter alone! Among all this chatter, people are undoubtedly talking about your brand. From potential customers to the general public, everyone is likely to be engaged in a conversation relevant to your industry. The question is: […]


Twitter has grown to have hundreds of millions of users, providing promptly real time news and personal views to a large audience. This is achieved by exploiting a trend list, which can be accessed through hashtags. For easy access to trends, users are advised to turn on their location so as to get information affecting […]


One of the most effective types of digital marketing is influencer marketing. This is because people trust the recommendations made by third-party sources and well-known personalities more than the brand itself. So, what exactly is influencer marketing and how can you make use of it for promoting your brand? What is Influencer Marketing? In the […]


The huge number of Twitter followers have slowly and steadily taken over the social media space. Twitter’s monthly users have been raised to 330 Million in 2017, providing simple, spam-free and convenient features. Small businesses to large enterprises use Twitter to share information about their products and services regularly. However, Twitter use for marketing and especially for […]


Instagram is fast growing as a social media network. This visual social media platform is not only great for individuals, but also for businesses looking to promote their products and services. According to LinkedIn, Instagram is the 7th largest social media network with a user-base of 600 million per month! These numbers are huge, and […]


1. So Gareth, as a social media expert, how do you spend a typical day in social media? Are there any tools or practices that make your life easier? When it comes to social media, my day consists of various things. I curate, create and write up content for various social media networks., the main […]


Monitoring of a brands’ performance is vital to identify if it’s headed in the right direction. It is essential not just for your own benefit or management purposes, but also for your suppliers, employees, regulatory authorities and your customers. Key Performance Indicators, or KPIs, are the instruments used to measure performance. These are usually compared […]


What are the biggest social media trends for the next couple of years? It’s no secret that live-streaming video has become ubiquitous. It’s not a fleeting trend – it’s here to stay. But one of the biggest trends for the next couple of years will be brands trying to figure out how to make the […]


A startup is more than an idea and a state of mind. It is a relatively young company that, after proof of concept, is focusing on growth. Scalability unconstrained by geography is the key attribute of a startup, and the key-differentiating factor from a small company. Thus, in this rush of growth, more startups do […]

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