One of the leading problems faced by PR agencies in the today’s era of the Internet is to deal with the abundance of information that is available online.
Brian Honigman is the CEO of Honigman Media, a content marketing consultancy based in Philadelphia. As a content marketing consultant, he's worked with or spoken at the United Nations, the Weather Company, Wix, Entertainment Weekly and others. He's also an adjunct professor at NYU and a contributing writer for the Next Web, Entrepreneur, and Forbes.
Brand metrics and analytics are the symptoms that can tell you how well your brand is doing and if you are on the right path in achieving the business goals or in creating the brand’s impact you have been wishing for.
I once came across that sentence “Data is the Voice of the Customer, Data Science is the Interpretation of that Voice” and I couldn’t actually agree more.
So you built a great digital marketing team, came up with your marketing persona, created a business strategy and wrote an amazing content. However, you are not sure why exactly your business is not growing and why the conversion rate is not as you have dreamt it would be.
Establishing a following on social media platforms goes hand in hand with Search Engine Optimization (SEO) mainly because of the popularity of the social media in today’s modern era. Both SEO and social media platforms make use of inbound strategies for attracting visitors and making it easy for consumers to find you via certain keywords.