About John Kopanakis

John is a co-founder of Mentionlytics supervising Business Development and Business Processes. He is a Professor of Business Intelligence with interests in Data Analytics and Innovation.


So you built a great digital marketing team, came up with your marketing persona, created a business strategy and wrote an amazing content. However, you are not sure why exactly your business is not growing and why the conversion rate is not as you have dreamt it would be.


Establishing a following on social media platforms goes hand in hand with Search Engine Optimization (SEO) mainly because of the popularity of the social media in today’s modern era. Both SEO and social media platforms make use of inbound strategies for attracting visitors and making it easy for consumers to find you via certain keywords.